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Most CEOs credit mentors, investors, or past failures for shaping their leadership style. Yuriy Zaremba, CEO of AiSDRcredits someone else: his adopted son. Becoming a parent reshaped how Zaremba thinks about accountability, trust, and human potential. Those lessons now influence how he leads his growing AI company.
For Zaremba, the leadership shift did not come from a management book or startup playbook. It began when an 8-year-old child entered his life.
Kindness works better than fear.
Zaremba adopted his son when he was 8 years old. Parenting a child who had already experienced significant change forced him to rethink traditional ideas about authority.
“You quickly learn that fear is not a sustainable way to influence behavior,” Zaremba explained.
Instead, he discovered that patience and kindness produced far better outcomes.
That realization changed how he leads inside AiSDR. Rather than pushing employees through pressure or fear-based accountability, Zaremba focuses on helping people reach their potential by adjusting support, expectations, and communication.
Leadership research supports this approach. A study published in Harvard Business Review found that teams perform better when leaders create psychologically safe environments where employees feel comfortable speaking up, sharing ideas, and admitting mistakes. For Zaremba, the lesson mirrors parenting. People grow when they feel supported, not threatened.
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