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Acrisure’s CEO told employees that about 2,250 of them won’t be with the company by the end of 2027.
The Grand Rapids, Michigan-based global broker is planning to reduce its headcount by about 11%, mostly in the U.S., said a memo from CEO Greg Williams to employees. Acrisure has about 19,000 team members, according to its website.
Layoffs at the private equity-backed company started May 21 and will “continue in phases into 2027,” said Williams.
Acrisure did not immediately respond to a request for comment but Williams’ memo said the company is entering a “new phase of execution.”
Related: Viewpoint: Insurers Cautiously Navigate the Next Steps in AI Adoption
“Advances in technology, (artificial intelligence), and digital platforms are fundamentally changing how businesses operate, how clients expect to be served, and how value is created,” he said. “We made our first scaled AI investment in 2020, and as other leading organizations accelerate in this direction, we must continue to push the pace.”
Looking ahead, Williams said Acrisure will continue to combine human expertise with technology platforms, use AI and automation to cut down on manual work for faster results, and build digital capacity to serve clients.
“The greatest risks we face are not acting decisively enough and seeking comfort in the way things ‘used to be,’” Williams wrote.
“Leveraging technology must be the core of how we operate, how we grow, and how we delver value to clients every day,” he explained to employees, adding that North America insurance operations will organize “more intentionally around our lines of business.”
In October 2025, Acrisure cited advancements in technology and AI when it said it was laying off 400 members of its accounting workforce this year.
Acrisure was ranked No. 3 in Insurance Journal’s 2025 Top 100 Independent Property/Casualty Agencies report with about $2.8 billion of property/casualty revenue.
Kevin Stipe, CEO of insurance brokerage consulting firm Reagan, told Insurance Journal that private-equity investor models are built on high growth and an assumption of acquisition activity. He said he thinks Acrisure is feeling pressure because “their organic growth rate according to S&P Global was only like 1% to 2% in North America last year.”
“This is a story of the tide in our industry,” Stipe said, adding that the debt Acrisure carries puts it under more pressure to “address profit margin challenges than firms that don’t have debt.”
“They have to respond more aggressively and more quickly because they’ve got to manage their debt loans,” he commented. “Because PE firms generally use debt, then it is fair to say that they have to respond to some of these things more quickly and sometimes more strongly. But I think the key part of the story is that growth is slowing for brokers.”
(Additional reporting by Andrea Wells)
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