We’ve been sold a narrow definition of success for a long time. Revenue targets, market share, titles, corner offices. Leaders…
Let’s look at two United Airlines statements released in the past few days. See if you can spot the difference.The…
Imagine the following situation: You’re on your way to a party with your significant other. You make an innocent comment…
All writing is autobiographical. Even if you’re not explicitly writing about your own experience, it shows up in the topics…
A few months ago, McDonald’s added seven words to its Egg McMuffin pitch — “packed with 17 to 20 grams…